Stop.Edit. is an award-winning design agency, based in Sydney.
Our clients range from sole-traders, through to multi-nationals and span a diverse range of sectors, from the arts, property and retail, to finance.
We work across all areas of brand expression. From name and identity creation, communication strategies and literature systems, through to editorial, interactive and environmental design.
We listen. We add value. We keep it simple. We keep it relevant. We keep it interesting.
Here’s the 2009 Annual Review we’ve just designed and produced for the Victor Chang Institute. As a World leader in the field of Cardiac research, the institute shares its amazing discoveries with local and international collaborators, including Harvard in the US and Oxford University in the UK. The board includes Neville Wran, Professor Robert Graham and Ros Packer and is chaired by Steven Lowy.
We’ve just launched the 2010 advertising campaign for the Capella development, in Kensington. Following the success of our campaign in 2008 (42 apartments sold), we were again commissioned by Carrington to design and produce all creative for the final release of penthouses and sub-penthouses in the $1m – $2.5m price range. The print ads will appear in the Wentworth Courier and SMH Domain and will be supported by a weekly online campaign.
We’re working away on a set of illustrated brand values for the studio. Simple, honest and strong…yep, that’s us…!
Following in the footsteps of Andy Warhol, Ken Done, Jenny Holzer and David Hockney, Jeff Koons has designed the latest ‘Art Car’ for BMW Motorsport…
A great collection of Karel Teige’s typographic jazz, played out through 26 ballet poses by Milca Mayerova…
We’re in the process of designing and producing a book that celebrates the joy of all things bike. With photography by Alex Craig, we’ve got small ones, fast ones, pink ones. One, two and three wheelers. Bmx, fixie and track. Fatties, fitties and posers…they’re all there…
Building on the success (42 apartments sold) of our ‘You Are Here’ 2008 campaign for Capella, we have again been commissioned by Carrington to design and produce the Capella campaign, for 2010. The new creative will be rolled out across online and print applications, starting in early July…
We’re almost there with our Annual Review for the Victor Chang Institute. Here are a couple of shots from an early morning press check with the guys over at Offset Alpine…
We’ve repositioned and rebranded Financial Media Connections (finmc), a Sydney based PR agency that provides integrated communication solutions to clients in the investment and financial services industry. We designed a new identity, website and marketing collateral, including an illustrated brand book.
The 2010 FIFA World Cup is almost here. Make sure you don’t miss a single game by downloading our wall chart. It features all games, dates and venues. Keep it close to your chest, desk, bed or sofa for quick reference…
We’ve created the brand positioning, name, identity and website for Bubbahubb, a UK based, childrens clothing, furniture and accessories store. We’ll be looking for mates rates mid October when we add a new ‘Bubb’ to the Stop.Edit. family…
Friday Club started out 15 months ago as a casual get together for 5 friends. It has since grown into a gathering of 200 people, every 8 weeks. Entry is strictly by invite only and we’ve held hugely successful networking parties at The Ivy, Kit and Kaboodle, The Sugarmill and Favela.
We held our first Friday Club (Melbourne) a month ago and will build on its success throughout 2010.
The second phase of our campaign for Fairview Equity Partners was released last week. The campaign rolled-out across printed publications including Money Management, IFA and Asset magazines.
We’ve just completed the identity and printed collateral for Shartru Capital, a boutique investment and advisory firm. With particular expertise in the property sector, the business focuses on four distinct yet intertwined disciplines of the investment universe: product development and advice, capital raising strategies, legal and compliance, and investment management.
We’re off down to Melbourne at the weekend, to see actor/director/photographer/painter Dennis Hopper and his ‘New Hollywood’ exhibition. (ACMI) Australian Centre for the Moving Image, Federation Square, until Sunday April 25.
On a nice note to end the week, we’ve just received our ‘London’s Kerning’ poster from Blanka in the UK. It’s a 1.5m x 1m typographic representation of every street, bridge and park in and around Central London…lovely.
Jean Nouvel, one of the world’s most innovative and decorated architects, has been picked to design this year’s Serpentine Pavilion, in London. The French architect is also involved with the Frasers Property development ‘Central Park’, on the old brewery site at Broadway, Sydney.
We finally found time this week to pick up our AC/DC print from Blender Gallery. Fantatsic shot from 1976 by Philip Morris, Alfred Park, Surry Hills, Sydney…now we’ve got to decide which wall to hang it on…
A major new collection of paintings by Japanese artist Takeshi Kitano (also known as Beat Takeshi) has opened at Fondation Cartier in Paris. Entitled Gosse de Peintre, the pieces have all the colour and playfulness of a children’s funfair…
Antony Gormley, the artist better known for his giant outdoor sculpture ‘The Angel of the North’ has placed 31 naked, life-size figures around New York. Most of the casts will be on roof tops and other high spots near landmarks such as the Empire State building, the Flatiron building and the New York Life building…
From 1962 to 1972, designer George Lois changed the face of magazine design with his ninety-two covers for Esquire magazine. More than simple covers, Lois created provocative statements of political and cultural issues using icons such as Andy Warhol, Muhammad Ali and Richard Nixon to name a few…
We’re really proud to be working with The Victor Chang Institute. A truly great man who left a fantastic legacy and organisation that now employs more than 130 full-time scientific staff, conducting research into the prevention of heart disease. Based in the Lowy Packer building in Darlinghurst, Sydney, it’s board of directors include Ros Packer and Neville Wran and is chaired by Stephen Lowy.
We’ve just launched a national and local campaign for property giants CB Richard Ellis. We built the positioning and creative language around the expression of [ONE]…one team, one voice, one vision. The campaign was commissioned by the Office Leasing Team to promote their internal staff and will be rolled out across 39 Australian and New Zealand offices. Deliverables included company values and profile books, online and print applications, plus internal promotional material and launch party.
Great to have a chit chat with Gilbert and George this afternoon. Two of our heroes from London town, St Martins boys too…! We got them to sign a few books and a limited edition (250) Valentines Day card, designed especially for The Gallery of NSW…
Since the earthquake hit Port-au-Prince, last month, photographer Julie Dermansky has been shooting Haitians living in the camp at College Auro. These are the only personal items locals managed to salvage from their devastated homes.
www.juliedermansky.blogspot.com
We’ve just had a fresh delivery of printed collateral for one of our long term clients, INstreet Investment. Building on the brand positioning and visual language we created, we’ve now rolled this out to stationery and technical documents, as well as website and online campaigns.
The first print ads for Fairview hit the shelves today. Incorporating our new positioning and visual language, the ad on page 9 of Money Management is one of many to be rolled out in 2010, as part of a new print and online campaign.
Beautiful bikes (and photography) from New York based, biciclette assemblate, Bertelli.
We’ve gone live overnight with the new website we designed for environmental iQ. The site completes a range of deliverables including positioning and strategy, naming, identity design and printed collateral.
CB Richard Ellis is the world’s leading integrated real estate services company with offices in more than 300 locations worldwide. We’ve been commissioned by their Office Leasing team to create a local and national integrated campaign, that will be rolled out across 39 Australian and New Zealand offices. Updates soon…
You may have seen artist Richard Wilson’s oleaginous installation before. Created over 20 years ago, this spectacular waist-high reservoir contains 8,000 litres of recycled sump oil, one of Britart’s most iconic installations. It was bought by Charles Saatchi and has been exhibited at his various galleries in London – first at Boundary Road in St John’s Wood, then at County Hall beside the Thames and now at the his gallery on Kings Road, Chelsea…beautiful!!
Looking back, it probably wasn’t the brightest idea launching a new business at the start of 2009, what with the ‘GFC’ and all…but we got through it and have gone from strength to strength. We’ve produced lots of great work for some fantastic people, the studio has grown from one person to six people and we have a busy 2010 ahead. A big thank you to Paul at Arbor, Giles at Camerons, Andrew & Monique at Carrington, Emily & Michaela at CBRE, Bill at eiq, Chris at Fairview, Lisa at Frasers, George & Justin at INstreet, Michael, Peter & Richard at Lanterne, Jack at Oceanic, Anthony & Niki at MLC, Ana at The Opera House, Elan at Russell, Peter, James & Tom at SR7 and Richard at Turner Freeman…see you all in 2010.
environmentaIQ is a successful carbon business with a socially responsible ethos. They integrate green solutions into everyday decisions of Australian businesses, helping them to adapt to a green future.
We developed the brand positioning, name, identity, visual language and website for this great company doing great things for business and our planet…
‘Tis the season of giving…our team of elves have been working round the clock, delivering the Stop.Edit. christmas cards…In a limited edition of 200, the bespoke box contains 6, A5 cards with envelopes…
We’ve just taken delivery of the new external and internal signs for Lanterne Strategic Investors. Stainless steel with engraved type and enamel-filled logo…
We’ve just completed a rebrand for Bondi-based forensic debt recovery agents, Oceanic Mercantile. Website and printed collateral to follow…
We’ve just took delivery of the A5, 24pp books for online brand reputation guardians, en garde. Printed on Mohawk Superfine with 3 specials, they’re travelling down to Canberra and into the hands of Deputy Prime Minister Julia Gillard, just in time for her announcement of a $3 million, cyberbullying pilot scheme…
We’ve been pipped at the post by Frost Design in a creative pitch for the $2 billion redevelopment of the former brewery site at Broadway. Moon were also involved, so we were really up against two industry heavyweights…not bad for a studio 10 months old and a quarter of their size. A big thank you to Lisa at Frasers, congratulations to Vince, Stop.Edit. onwards and upwards…
We’re really proud to be working with nab again, great bunch of people and lots of exciting work coming up. Updates to follow…
Here’s a couple of additions to the studio from our New York adventure…look, don’t touch…
We’ve been meaning to post this shot all week…great front and back cover of GW from last weekend…
We’re flying back to Sydney tonight, so it’s our last day in NYC. We’ve been going hard (work & play) and we’ll miss this amazing city. Until next time…
Last night we saw ‘God of Carnage’ on Broadway. Very funny play with James Gandolfini, Jeff Daniels, Marcia Gay Harden and Hope Davis…brilliant…
We dropped into the Kandinsky exhibition at the Guggenheim today, got told off for taking photos of the art, so here’s some shots of Franks amazing architecture…
We’ve popped down to Miami for a couple of days and found this great exhibition by Miles Ladin at the Wolfsonian on South beach, here are a few of his shots…
Some more bits & pieces from the streets of New York City…
We’ve just got back from the amazing Emory Douglas: Black Panther exhibition at New Museum on the Bowery…awesome!!
We’ve spent the afternoon at the Whitney. Check out the new Georgia O’Keeffe exhibition here…
Here’s a couple of fresh shots from the streets of New York…
We’re in NYC for the next 10 days working on a massive campaign for a new client of ours…updates to follow…
Millions of tonnes of red dust gets dumped from inland areas to Sydney coast…
We’ve just gone live with the new website for Arbor Partners.
www.arborpartners.com.au
Photographer Michael Collins describes the London icon as a ‘twentieth-century ruined castle’…here are a few of his shots…
We’ve just taken delivery of the environmental IQ stationery…obviously printed with soy inks on FSC Certified, 100% recycled, 352gsm stock…lovely…
The Stop.Edit. team will once again be joining the GreenUps crew for their monthly ‘Green drinking to inspire Green thinking’ event. Tuesday September 1, The Alexandria Hotel, 35 Henderson Road, Alexandria @ 6pm.www.greenups.net
We created the name, identity, advertising campaign and marketing collateral for en garde, a joint venture between Turner Freeman Lawyers and SR7, an online risk management agency. en garde delivers online risk and brand reputation management for corporations, schools and individuals…
We’ve created the strategy and brand positioning for environmental IQ. Through the proposition of ‘cultivating intelligent green business’, eIQ aims to embed environmental consciousness into business culture, policy and process.
We have re-positioned and re-branded boutique hedge fund manager, St Helens Capital. Now trading as Lanterne Strategic Investors, the new name and identity underpins their position as visionary, industry leaders.
Long time friend and source of studio inspiration, Jonathan Ellery has published his new book through Brown Editions. Check out Ellery’s Theory of Neo-conservative Creationism below.
We had a fun-filled studio outing to the MCA over the weekend. Check out the work of documentary photographer, Ricky Maynard. He’s based on Flinders Island in the Bass Strait, between Tasmania and mainland Australia.
We love riding our bikes, the colour yellow and Lance Armstrong, but we hate cancer…join the fight…www.livestrong.org
We’ve just been engaged by one of Sydney’s largest law firms Turner Freeman, to name, brand, position and launch a new product within the online social media space.
The Stop.Edit. team will once again be joining the GreenUps crew for their monthly ‘Green drinking to inspire Green thinking’ event. Tuesday July 7, The Australian Museum @ 6pm. www.greenups.net
We’re over the moon…!! Angie has joined us as Managing Partner after working with agencies Landor, M&C Saatchi and most recently, Frost Design. She has assisted clients such as Dairy Farmers, Tourism Northern Territory, Brokenwood Wines, Diageo, Macquarie Bank, Qantas and the Sydney Dance Company. Angie brings much needed structure and order (and laughter) to the studio.
We’ve designed the stationery for ex Senior Strategic Planner and Lead Writer at Frost Design, Nigel Malone. Icy Calm works with design, advertising and digital agencies to develop marketing and communication strategies and messaging. www.icycalm.biz
Here’s a couple more shots of our recently completed pack of six A5 books for The Lainsborough, a residential development in Turramurra. www.carringtongroup.com
We’ve just created a new identity for ex Merrill Lynch Vice President, Paul Newland. Paul is the Managing Director of Arbor Partners, an advisory business that helps institutional investors with strategic issues facing their organisations and portfolios.
We’ve had a busy month here at Stop.Edit. 4 new clients and a growth spurt in staff numbers (with a very special addition to the business to be announced next week). Workwise, running alongside new campaigns for Carrington and INstreet, we’ve been engaged by boutique hedge fund managers St Helens Capital to review their brand, as they push for local and global recognition. We’re also building two brands from scratch. Strategy and positioning, naming, identity and online and off line exposure for two great, but very different clients…watch this space! We’re also working with Dais Construction Media on a venture with Frasers Property and City of Sydney…phew!
Over the last couple of months we’ve created a premium brand for NAB’s Private and Institutional Wealth division. Brand strategy, identity, visual language and environmental design, all built around the proposition of ‘Living Wealth’…
We’re literally taking Stop.Edit. to the streets…why print T shirts, when you can have your own bikes!…updates to follow…
Big thanks to Tamara at Corporate Culture for adding Stop.Edit. to her ‘Cultured Friends’ list
We took some time out yesterday and visited the galleries of Waterloo, Redfern and Surry Hills. Highlights included the Joseph Beuys exhibition at studio favourite, Conny Dietzschold’s, Multiple Box www.multiplebox.com.au and the fantastic work of Tommy Watson, Helen McCarthy and Tjayanka Woods, at Agathon Galleries www.agathon.com.au, thanks to Marie for giving us a sneak peek behind the scenes…
Inspiration: 31.03.09
Damien Hirst follows Ryan McGuiness, Kaws, Peter Saville, Larry Clark and Jeff Koons…putting his spin paintings on a Supreme skate deck…
We gave a camera to our intern Joe and told him to shoot some details of the studio. He disappeared for 2 hours (!) but came back with these…
Random inspiration…
We love this…New Museum on Bowery, NYC. Simple, strong, consistent…like all brands should be…
The studio was asked to contribute a set of posters around the theme of language, to the ‘Do you read me?!’ gallery in Berlin. We produced around 30 in total, but here are a few from our cockney rhyming slang series, ‘All fur coat, no knickers’…
www.livestrong.org
www.hostgallery.co.uk
www.jennyvansommers.com
www.thatbeep.com
www.culturecritic.co.uk
www.bearbrick.com
www.bos2008.com/app/biennale
www.showbelow.co.uk
www.supremenewyork.com
www.sonicyouth.com
www.printedmatter.org
www.maxhetzler.com
www.ted.com
www.wearewhatwedo.org
www.kkoutlet.com
www.tribecafilm.com
www.nieves.ch
www.sleevage.com
www.twothousand.com.au
www.tate.org.uk/modern/exhibitions/rodchenkopopova
www.kanyeuniversecity.com
www.highsnobiety.com
www.kidrobot.com
www.mademeclothing.com
www.1000wordsmag.com
www.haunchofvenison.com
www.ifyoucould.co.uk
www.rainbowmonkey.de
After his 6 week break through the US, Europe and Asia, Lee is back is in the studio tomorrow…better tidy our desks…!
What we’re doing and where we’re going on our travels:
RUSSIA
We’re working our way across and up the country…Moscow, then St.Petersburg…so cold…!
PRAGUE
Still snowing as we left but managed to catch the Czech Press Photo exhibition before we jumped on the plane to Moscow…
BERLIN
Two great architecture/design/fashion bookshops in suburb of Mitte…www.doyoureadme.de www.pro-qm.de
Albers, Bayer, Gropius, Kandinsky and friends at The Bauhaus Archive Museum…www.bauhaus.de
Jeff Koons and Paul Klee at the Mies van der Rohe designed Neue Nationalgalerie...www.neue-nationalgalerie.de
NEW YORK
Elizabeth Peyton: Live Forever at the New Museum, on the Bowery...www.newmuseum.org
MOMA NYC, say no more…Pollock ‘room’…Beuys ‘room’…Monet ‘room’…Kandinsky, Van Gogh, Kelly, Oldenburg..mind blowing…www.moma.org
LOS ANGELES
Louise Bourgeois retrospective at MOCA, also Martin Kippenberger…www.moca.org
Vanity Fair portrait exhibition at LACMA…www.lacma.org
We moved into our new studio this week, a nice bright space on Kent Street in the heart of the city. It’s a different scene after being in Surry Hills for so many years, but we’re all very excited…A big thank you to all of our clients who kept their cool as we transfered files and systems over…phew…
We’re working with photographer Sam Ash on curating his next show overseas. Still deciding – Berlin, London or NYC…??
www.samash.com.au
Lee leaves for L.A on Monday, stopping off in NYC, London, Berlin, Prague, Moscow and St Petersburg. Updates and images to follow…
New Sydney music collective have asked us to art direct and shoot their next video clip. Stay tuned for more details…
We’re working with a couple of amazing photographers in the new year, publishing their books. Both are young Australian artists Samoh and Ali. The best of the bunch…
We bought ‘Mona Simpson’ by Banksy contemporary, Nick Walker, as a moving present for the studio…she’s a beauty…
The Falls – Performing the works of Bob Dylan: Following their great opening night set at the Dylan exhibition, The Falls have been invited back for a special lunchtime concert at Blender Gallery, this Saturday (July 17). Blender Gallery, 16 Elizabeth Street, Paddington. www.blender.com.au
We’re following photographer Louise Hawson as she shoots a Sydney suburb each week, for a year…
Blender Gallery, in association with Morrison Hotel Gallery in New York, presents ‘No Room for Squares’ a collection of classic Jazz photography by Francis Wolff, from the legendary Blue Note collective.
The collection features iconic shots of some of greatest names in Jazz – John Coltrane, Art Blakey, Miles Davis, Thelonious Monk, George Benson, and Sonny Rollins. The exhibition runs from May 6 – June 1, 2010.
The World through a plastic lens, V4: Ludlites Love Water. The 4th annual exhibition of photographs taken using plastic (Lomo) cameras. This year’s theme is water based images. April 15 – May 4. Blender Gallery, 16 Elizabeth Street, Paddington, Sydney.
Check out ‘Sudden Double’ by Gemma Smith at the Sarah Cottier Gallery. March 5 – April 1, 3 Neild Avenue, Paddington.
GenerationOne is a movement for all Australians, indigenous and non-indigenous, of whatever background or party, to eliminate indigenous poverty and disadvantage in our lifetime…
Check out Go font Ur Self at Peer Gallery. Tomorrow night, Wednesday 17th March from 6pm. 153 Bridge Road, Glebe.
Here’s a few of our favourite blogs we’ve been tuning into:
Terry Richardson – www.terrysdiary.com
Shawn Stussy – www.shawnstussy.com
Supreme – www.supremenewyork.com
Mr Bingo – www.mr-bingo.org.uk
Apartmento Magazine – www.apartamentomagazine.com
David Shrigley – www.davidshrigley.com
The next GreenUps (Green drinking to inspire Green thinking) will be held on Tuesday April 6, from 6pm at The Beresford, 354 Bourke Street, Surry Hills, see you there…
We’re off to the latest exhibition at Blender Gallery today. AC/DC: It’s a long way to the top (a photographic tribute). February 4 – March 2, 2010.
The first GreenUps (green drinking to inspire green thinking) for 2010, is at The Falconer, 31 Oxford Street, Tuesday February 2 @ 6pm.
On 1 September 2009, the 10:10 campaign was launched in the UK. The plan is simple: by working together to cut our carbon emissions by 10% in 2010, everyone can make a meaningful difference. Over 50,000 people, businesses, schools and organisations have already signed up and pledged to make a difference.
To get involved in the 10:10 Global Campaign, click here:
Lance Armstrong and Nike unite to launch STAGES, a global art exhibition to raise funds and awareness for the fight against cancer.
Over twenty renowned artists have donated their time and creativity to express the LiveSTRONG message and raise funds for the Lance Armstrong Foundation, which is committed to inspiring and empowering people affected by cancer.
Frank Gehry is to design his first building in Australia…the new Faculty of Business building at UTS Sydney. With Norman Foster and Jean Nouvel just over the road at Frasers Broadway, it’s exciting times at ‘the other’ end of town…
We’re off to our first Christmas party for the month…GreenUps (green drinking to inspire green thinking) tonight (01.12.09) from 6.30pm. The Pond, 32 Burton Street, Darlinghurst.
NYC skate brand Supreme have collaborated with Damien Hirst to produce five individually designed decks based on his iconic Spot paintings…
We checked out the Janette Beckman, Stylin’ and Profilin’ exhibition at Blender Gallery on the weekend. Great shots of Run DMC, Joe Strummer and all things rock and roll…
Good to see en garde getting a bit of attention in the press. Latest article from mUmBRELLA here…
We’ll be heading down to the next GreenUps evening. Tuesday November 3, 6pm.
The Victoria Room, Level 1, 235 Victoria Street, Darlinghurst.
Australia’s only Magnum photographer Trent Parke is showing over 40 large scale prints on the Sydney Opera House Broadwalk. ‘Please step quietly everyone can hear you’ shows life behind the scenes, over 12 months at the Opera House…
Monster Children co-publisher and photo director, Chris Searl dropped by the studio yesterday to show us his latest work. Great shots and great magazine… check out Chris on location with Spike Jonze, on the set of ‘Where the wild things are’…
We want to build long-term relationships and work with interesting and intelligent people.
Whoever you are, whatever you do, rich or poor, big or small, we’d love to hear from you.
Lee Liversedge
Founder & Creative Director
lee@stopedit.com.au
+61 2 9290 1021
Stop.Edit.
Level 2 Johnson House
338 Kent Street
Sydney NSW 2000
We’re constantly updating and archiving our portfolio. If you’d like to see a broader selection of our work, please get in touch and we’ll put together a presentation, specifically tailored to your requirements.